PIA press ad, 1965: This 1965 PIA ad (published in Dawn) bares claims that one can’t even imagine PIA to make in this day and age.
Pakistan’s national carrier has been crumbling for the last many years and today stands on the verge of bankruptcy. And yet, back in the 1960s and early 1970s, PIA stood strong and proud, awarded on multiple occasions and being a constant on the list of top ten airlines of the world!
When this ad appeared in print, PIA was enjoying rapid growth within and outside Pakistan. It had already been noted for having ‘the most stylishly dressed air hostesses’, great service, a widespread route and, ahem, ‘having a generous and tasteful selection of wines, whiskeys and beers’ on offer.’*
*Serving alcoholic drinks on PIA was banned in April 1977.