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2. How you expect to achieve it

3. When you plan to achieve it

As you read this book, keep a notebook handy, divided into three sections: your goals, the stages in which you plan to reach them, and your timetable for success. By the time you finish reading this book, your notebook will be the foundation on which you can build your new life. The principles in this book are universal. They are applicable in any situation, organization, or country. As Plato said, "Truths are eternal." Throughout the book I have used masculine gender, only for the purpose of ease in writing. The principles apply to both genders and are based on the premise that most people fail not because of lack of ability or intelligence but because of lack of desire, direction, dedication, and discipline.