Bernie is walking down High Street in Brooklyn when he notices the following sign in the shop window of 'Moshe's Kosher Emporium' -ALL THE DEVCIES YOU NEED FOR YOUR HOEM
So he goes inside and asks to see Moshe.
"Can I help you, sir?" Moshe asks Bernie.
"I just wanted to point out that you have two spelling errors in the sign you have in your window."
"Yes, I know," says Moshe. "It's a deliberate marketing policy. You see, we get around a dozen people coming in here each day to point this out to us, and of these, at least 3 or 4 buy something. And now that you're in here, sir, can I interest you in our special low price for a kitchen table and four chairs?"
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