Bank Test Paper Questions - Marketing Knowledge

[omkumar]

Bank Test Paper Questions - Marketing Knowledge

[omkumar]

1.Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?
(a) To protect companies from each other
(b) To protect consumers from unfair business practices
© To protect the interests of society
(d) To protect businesses from unfair consumer demands
Ans:- C

2.A "three-day cooling off period" in which buyers can cancel a contract after re-thinking it is to protect the consumer from:
(a) creative selling (b) high pressure selling © detail selling (d) hard core selling
Ans:- B

3.One of the most promising developments in multivariable segmentation is called _____ where a host of demographic and socioeconomic factors are used
(a) terragraphic segmentation (b) fermagraphic segmentation
© geothermy segmentation (d) geodemographic segmentation
Ans:- D

4.One of the most common problems with using internal database information is that:
(a) since it was probably collected for some other purpose, it may be incomplete or wrong.
(b) it is usually expensive to retrieve.
© top executives are usually unwilling to relinquish data, therefore, the data has limits.
(d) the data is almost always unsecured and therefore, suspect as to reliability
Ans:- A

5.The last stage in the selling process is the _____ stage.
(a) approach (b) handling objections © closing (d) follow-up
Ans:- D

[omkumar]

6.When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
(a) vertical marketing system (b) parallel marketing system
© diversified marketing system (d) horizontal marketing system
Ans:- D

7.The major advantage of survey research is its:
(a) simplicity (b) structure © organization (d) flexibility
Ans:- D

8.The _____ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency)
(a) product concept (b) production concept
© production cost expansion concept (d) marketing concept
Ans:- B

9.A ____ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything
(a) demand (b) basic staple © product (d) service
Ans:- D

10._____ is a person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment
(a) Psychographics (b) Personality © Demographics (d) Lifestyle
Ans:- B

[omkumar]

11.The place in the business buying behavior model where interpersonal and individual influence might interact is called the
(a) environment (b) response © stimuli (d) buying center
Ans:- D

12.The course of a product's sales and profits over its lifetime is called
(a) the sales chart (b) the dynamic growth curve
© the adoption cycle (d) the product life cycle
Ans:- D

13.When companies make marketing decisions by considering consumer's wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
(a) Innovative marketing (b) Consumer-oriented marketing
© Value marketing (d) Societal marketing
Ans:- D

14.All of the following are thought to be sources if new product ideas EXCEPT.
(a) internal sources (b) customers © competitors (d) the local library
Ans:- D

15.If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
(a) new brand strategy (b) line extension strategy
© multibrand strategy (d) brand extension strategy
Ans:- D

[omkumar]

16.If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies?
(a) market penetration (b) market development
© product development (d) diversification
Ans:- D

17.When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____
(a) group (b) bi-variant population © sample (d) market target
Ans:- C

18.Joining with foreign companies to produce or market products and services is called
(a) direct exporting (b) indirect exporting © licensing (d) joint venturing
Ans:- D

19.If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem?
(a) Too much advertising (b) Too few social goods
© Cultural pollution (d) Too much political power
Ans:- C

20.A(n) ____ is a name, term, sign, symbol, or design, or a combination of these that identifies the marker or seller of a product or service.
(a) product feature (b) sponsorship © brand (d) logo
Ans:- C

[omkumar]

21.If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability and high believability, the advertiser will probably choose which of the following mass media types?
(a) Newspapers (b) Television © Direct Mail (d) Radio
Ans:- A

22.When producers, wholesalers, and retailers as a unified system, they comprise a
(a) conventional marketing system (b) power-based marketing system © horizontal marketing system (d) vertical marketing system
Ans:- D

23.The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacture's products in some way is called
(a) discount (b) allowance © premium (d) rebate
Ans:- B

24.The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
(a) Geothermy (b) Demography © Ethnography (d) Hemos-popography
Ans:- B

25.Today, advertising captures about ___ percent of total promotion spending
(a) 15 (b) 23 © 29 (d) 33
Ans:- B