Bank Test Paper Questions - Marketing Knowledge - Page 2

omkumar · 23-10-2012, 01:12 PM

46.All of the following factors can affect the attractiveness of a market segment
EXCEPT:
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
© actual or potential substitute products
(d) the power of buyers in the segment
Ans:- B

47.If a government uses barriers to foreign products such as biases against a foreign company's bids, or product standards that go against a foreign company's product features, the government is using
(a) protectionism (b) exchange controls
© exchange facilitators (d) non-tariff trade barriers
Ans:- D

48.The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(a) Target market decisions
(b) Product assortment and services decisions
© Pricing decisions
(d) Promotion decisions
Ans:- C

49.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
(a) become a vehicle for pitching the sponsor's products
(b) become a vehicle for discriminating in the marketplace
© become a means for raising prices
(d) become a means for unfair competition
Ans:- A

50.The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method (b) Percentage-of-Sales method
© Competitive-parity method (d) Objective-and-task method
Ans:- D

23-10-2012, 01:12 PM	#11
omkumar Diligent Member Join Date: Dec 2009 Posts: 869 Rep Power: 16	Re: Bank Test Paper Questions - Marketing Knowledge 46.All of the following factors can affect the attractiveness of a market segment EXCEPT: (a) the presence of many strong and aggressive competitors (b) the likelihood of government monitoring © actual or potential substitute products (d) the power of buyers in the segment Ans:- B 47.If a government uses barriers to foreign products such as biases against a foreign company's bids, or product standards that go against a foreign company's product features, the government is using (a) protectionism (b) exchange controls © exchange facilitators (d) non-tariff trade barriers Ans:- D 48.The choice between high markups and high volume is part of which of the following retailer marketing decisions? (a) Target market decisions (b) Product assortment and services decisions © Pricing decisions (d) Promotion decisions Ans:- C 49.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: (a) become a vehicle for pitching the sponsor's products (b) become a vehicle for discriminating in the marketplace © become a means for raising prices (d) become a means for unfair competition Ans:- A 50.The most logical budget setting method is found in the list below. Which is it? (a) Affordable method (b) Percentage-of-Sales method © Competitive-parity method (d) Objective-and-task method Ans:- D