The original logos of famous companies

[aspundir]

A COMPANY LOGO is often considered the most critical element of a corporate brand. A Stocklogos.com, an identity design community that offers high-quality logos, has compiled a list of before-and-after logos for 20 of the biggest brands.

Check out how these famous brands have altered their logos — for better or for worse — since they originally opened their doors.
AT&T: first and last


Bell Telephone Company designed the original logo in 1900. In 1964 the "AT&T" of Bell Telephone Company became the dominate element of the corporate identity. Eventually dropping the Bell all together in 1970, the latest AT&T logo was released in 2005.

[aspundir]

British Airways: first and last


The British Airways logo was designed by Negus & Negus in 1973, when British European Airways merged with BOAC. (Note the missing dot above the i.) BA unveiled the current logo in 1997 to promote a new image that is worldwide and less stuffy.

[aspundir]

Canon: first and last


The canon logo was originally designed in 1933. The simpler version of the company's identity was introduced in 1956.

[aspundir]

Discovery Channel: first and last


The first logo was designed in 1985, with multiple and various updates, leading to the latest version which was released in 2009.

[aspundir]

Eskimo: first and last


'Eskimo' is the US branding for the Unilever range of ice creams which we know in Ireland as 'HB', and in the UK as 'Walls'. The original logo was released in the early 1960's with only four updates since. The most recent version was designed in 2003.

[aspundir]

Mozilla Firefox: first and last


The original, phoenix logo was designed in 2002. It was later changed to the firefox around 2004. Retaining the "fire" elements, the current logo was designed in 2009.

[aspundir]

General Electric: first and last


The simple script logo was first designed in 1892, with the circle around the initials added in 1900. Very few changes were made along the way. The blue tint was added in 2004.

[aspundir]

IBM: first and last


Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo — designed in 1972.

[aspundir]

Kodak: first and last


In the beginning, Kodak was a single print advertisement with "The Kodak Company" strung across the top in a simple serif font. The company created this first logo in 1907. Kodak adopted its most recent logo in 2006.

[aspundir]

Lay's: first and last


Lay's first logo was designed in 1965. The brand then went three-dimensional with its current logo in 2007.